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Categories
Author Archives: Liza Blue
Open Letter to the Children of Robert McNamara
Dear McNamara Children, This is a belated apology. I have been meaning to set things straight, but the right moment never materialized, and now it has been over 50 years. However, my guilt came flooding back as I watched the … Continue reading
Posted in McSweeney Rejects
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Final Expenses
Who wants to hear the word death out loud? For advertisers, the answer is nobody, and they work hard to avoid this basic fact of life. Pharmaceutical ads are required to list potential complications. So the taboo word must be … Continue reading
Posted in Such is Life
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Podcast: Final Expenses
https://www.fanagrams.com/blog/wp-content/uploads/2017/12/Final-Expenses.mp3Podcast: Play in new window | DownloadSubscribe: RSSThe word “death” is taboo to advertisers. Here is my solution. Follow Liza Blue on: Share:
Posted in Podcast
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The Lost Seinfeld Episode
When I picked up my deck stain at the Sherwin Williams store, I realized I’d stumbled onto the perfect scenario for a Seinfeld episode. I couldn’t believe that the beleaguered Seinfeld writers, who appeared to run out of ideas by … Continue reading
Posted in Pot Pouri
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Robert McNamara and Me
My first brush with greatness came in the mid-1960s on a Utah ski vacation that overlapped with Robert McNamara and his family. As a preteen, I was only vaguely aware of the man. My parents, who still had complete … Continue reading
Posted in What I Did
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Podcast: Robert McNamara and Me
As a 12-year-old, speaking truth to power Follow Liza Blue on: Share:
Posted in Podcast, What I Did
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Marketing Unplugged: Super Foods
Going to the grocery store can be a dreary chore, so I reframe the trip as a contest of wills between me, the wily consumer, and marketers, eager to suck me in with their coveted eye-level shelf-space, flashy packaging and … Continue reading
Posted in Marketing Unplugged
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Podcast: Marketing Unplugged: Superfoods
https://www.fanagrams.com/blog/wp-content/uploads/2017/09/Super-Foods.mp3Podcast: Play in new window | DownloadSubscribe: RSSWhat the hell is a superfood anyway. Turns out it is nothing. Follow Liza Blue on: Share:
The Dumbest Player on the Hockey Team
Last month Nick and I spent 36 hours in the clutches of the Marquette General Hospital in the Upper Peninsula, Michigan, investigating his fleeting episode of chest pain, which turned out to be nothing more than a flush of heartburn. … Continue reading
Podcast: Dumbest Player on the Hockey Team
https://www.fanagrams.com/blog/wp-content/uploads/2017/08/Dumbest-Player-on-the-Hockey-Team.mp3Podcast: Play in new window | DownloadSubscribe: RSSWhat was the physician thinking when he put this into the medical record? Follow Liza Blue on: Share:
Posted in Podcast
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